The objective of this sub-project is the need for identification of competitive position of certain products, interesting for Directorate, at domestic market. The project results should represent the base for development of policies and strategies for competitiveness support, but also for further verification of successfully invested resources. Namely, within „MADE IN MONTENEGRO“action, certain number of Montenegrin products were identified, that have competitive potentials. The Directorate is interested in define the competitive position of these products at domestic market.

This task requires usage of some of available analyze models for competitive situation selected by branches. Porter’s model, for example, presents the general picture of certain industries aiming at clarifying some competitive base of certain products. Furthermore, cross country researchers will be engaged to investigate products that are sold in small shops, and comparing them with their competitors. Results of this Project will be supplemented by public opinion researches, regarding positioning of those products according to consumers reflections.